March 24, 2025

I phoned The Chaeli Campaign for Podcasthon 2025

I phoned The Chaeli Campaign for Podcasthon 2025
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I phoned The Chaeli Campaign for Podcasthon 2025

My plan was to visit The Chaeli Campaign HQ. But life happened.
So instead, I picked up the phone and spoke to the CEO, Zelda Mycroft.

Zelda shares The Chaeli Campaign's mission to drive social justice and inclusion for people with disabilities.
Highlighting the crucial role of advocacy in changing how society views and supports those with disabiliities, we speak about initiatives such as inclusive education and adaptive sports.

Listen to how Athletics South Africa came to include wheelchair athletes to their rulebook because of the advocacy work done by The Chaeli Campaign.

This episode forms part of Podcasthon 2025, using podcasting for good and raising awareness for charitable causes.

QUOTE:
"Inclusion can't be learned; it has to be lived. That is central to all the work that we do, seeing challenges as opportunities and inviting others along for the journey."

GET 50% OFF YOUR FIRST UCOOK ORDER:
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WEBSITE:
👉🏼 https://somethingshifted.co.za
👉🏼 https://chaelicampaign.org/

INSTAGRAM:
👉🏼 https://www.instagram.com/seanloots
👉🏼 https://www.instagram.com/chaelicampaign/ Youtube · Instagram · Website · 3-2-1 Shift Newsletter

WEBVTT - This file has cues.

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Hey, how are you?
This episode of Something Shifted

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forms part of a global movement
called podcast Thon. Back in 2023.

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Podcast thon started with just 300
podcasters in France, but today,

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over 1600 podcasters from all
over the world are participating,

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which makes podcast Thon the
world's largest podcast charity

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initiative for a week in March.
Podcast is around the World

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publish an episode in an effort to
raise awareness for a charitable

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cause close to their heart.
As a parent to a child with

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special needs, I want you to
know more about the work of a

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Cape Town based organization
called the Kayley Campaign.

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So my plan was to rock up at
their head office and have a

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look around it, but life.
So instead I'm going super old school

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and I'm just going to pick up the
phone and try to get hold of the CEO.

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Kerry campaign. Good morning.
Morning. Hi, this is Sean speaking.

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I'm looking for Zelda.
Minecraft, please. Sure. It's all.

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Thank you. Hi. Silver speaking.
Morning, Zelda. It's Sean speaking.

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How are you? I'm Sean.
If that last name Mycroft is

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sounding familiar to you,
you score an extra ten points.

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It should, because it means you've
been listening to the previous

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episodes of Something Shifted.
You'll remember I spoke with

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Kaley Mycroft not too long ago.
The Kaley campaign is the

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organization that Kaley started
with a group of friends.

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Good to hear your voice.
So could you tell me more about

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the Kaley campaign, please?
The Kaley campaign is a social

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Justice Foundation that celebrates
its 21st birthday this year.

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Um, I think one of the special
features is that, uh,

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origin story is quite special.
Uh, we were founded 21 years ago

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by five girls between the ages
of six and 12.

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Two sets of sisters, um, who created
employment for both their mothers.

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I don't think many other, um,
organizations can can have that

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their track record.
So the mother of the founders.

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Um, Justine, Karen and Chelsea Diane
has been the financial manager of

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our organization for 21 years.
And Kenny and Erin are my members,

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and I've been the CEO for the
past 21 years.

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So I think the most important
thing about our organization is we

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built on love and relationships.
We carry that ethos through to

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the work that we do with disabled
children, their families,

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their communities.
And, um, we truly look at

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disability inclusion as being
necessary across all the layers

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of disabled people's lives.
What started off as five girls

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raising 20,000 grand to get a
motorized wheelchair for their

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sister and their friend,
created the realization that

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what was actually being gifted
was independence and choice.

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And it's those softer, um,
skills and values that really

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focus on the fact that even though
we have Isoquant inefficient.

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Every year we work directly with
about 30% of that would be

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disabled people, children,
youth and adults, and 70%.

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Majority of our work happens
with non-disabled people because

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that's where the inclusion
paradigm shift has to happen.

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Those stats are incredible to hear.
Can you tell me, you know, what are

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the things that you're involved
in then? So we were involved in.

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Inclusive education, focusing on
early childhood development,

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because we believe that if children
before the age of six can be set,

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a framework in which inclusion
happens easily and automatically,

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um, that sets them up as inclusion
actors for the rest of their lives.

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So our early preschool inclusive
preschool play the Katie Cottage

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Preschool is really a living
example of that ethos.

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We also work in community in about 40
mainstream preschools to also install

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that ethos of inclusion and then,
um, adaptive sports leadership

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development and then general advocacy
in all spaces is the broad mandate of

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what the Kaylie campaign stands for.
That's really incredible.

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I'm sure you probably hear that
quite often that the work you're

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doing is incredible.
Um, and I hope you're hearing

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that often that the work you're
doing is incredible.

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Um, the lives and the number of
lives that you've already

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touched up until this point,
and you're saying you're marking

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your 21st birthday, what are you
looking forward to, to next?

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What what else is there that you
still feel you have scope to achieve?

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Zelda.
Well, you know,

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I think the difficult thing working
in the disability sector is that

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so often we have to revisit so
many of the same things, and that

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you can't be despondent because
we continuously find new people,

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new non-disabled people who do not
understand the value of what disabled

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people bring to their communities.
So I think in general terms,

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what what we're aiming to do is for,
um, communities and society at large,

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recognising that disability
excellence is a reality, that if we

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create space for disabled people to
have an opportunity to reach their

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full potential, everybody wins.
And, um, in broad strokes,

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that it we need to be present in
every aspect of life.

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And so often disabled people are
given, um, you know, the short straw.

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You know, people, um, often speak
about we need to practice tolerance.

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But tolerance is an awful word.
We need to expect, um, acceptance.

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Because all of us are different.
And, see, we are common ground.

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Work towards filling those spaces
where we have common interests.

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And it is to the advantage of
everybody.

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If every member of a family and
every member of our community,

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um, is harness their gifts,
their talents are harnessed to,

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um, complete that family in that
community. Absolutely nobody.

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Yeah. Nobody should.
You know, you often have this the

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thing that is, there was a movement.
um, which, uh, and it's quoted all

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the time nothing about us without us.
And we kind of we've edited that.

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We don't believe.
We believe that's quite a dated

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concept. Nothing about us.
Without us.

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We believe that it should be nothing
without us, because it shouldn't

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just be issues that affect our lives
as disabled people or families.

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Um, with disabled family member,
we are human beings who have a right

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to have a voice in every space.
100% agree, and I immediately start

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thinking of universal design.
And I know you're talking about

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space incorporating more than
just a physical space.

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But if we do look at physical spaces,
uh, they aren't always designed

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universally.
They're not universally friendly for

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everybody to be able to access them.
And and I'm hoping and I'm pretty

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sure that the work that you're
doing is opening people's eyes.

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Uh. Have you. What?
What are the things that you're

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seeing? The biggest changes.
Where have you seen some of the

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biggest changes?
Uh, is it just in perception, or are

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there physical things that others
are able to look at and go, wow,

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the Kaylee campaign has had an impact
here. Look at what they've done.

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I believe that the biggest
impact we've had, first of all,

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our definition of sustainability
has got nothing to do with money.

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Our definition of sustainability
is we are still here.

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Um, and and really,
you have to be tenacious.

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You have to be resilient in the space
and you have to keep showing up.

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And I think to pick one example,
um, in adaptive sports,

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we we are second in the Kaley
Sports and Recreation Club.

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In 2016, um served legal papers
on the Comrades Marathon because

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the rules Rule stated no
wheelchairs for Katie and Anita.

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After two months of robust
fighting and serving legal papers,

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and including every man and his
dog in a high profile position

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in those legal papers,
and then eventually threatening to

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take them to the Equality Court,
resulted in Anita and Kelly as

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assistant adapted athletes being able
to do the Comrades Marathon in 2016.

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Um, and we have to keep showing up.
So it wasn't a one day wonder.

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And the following year, Kelly was
the first person, first wheelchair

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user to get her back to back medal.
Um, and then in 2018,

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a wonderful thing happened
because of our advocacy, um,

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is now in the road running rulebook
for Athletics South Africa.

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There is a section all about the
inclusion of wheelchair athletes, and

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all the seven years down the track,
Kaylie has completed six comrades.

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Anita has competed multiple comrades.
I think it's 4 or 5 and other

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people are following suit.
But for me, the important thing

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is we have a tangible reference
in heading changed the athletics

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of Africa, not only the
perception but their rulebook.

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And it means that we don't have
to fight this fight because

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we've got it in writing that it
is disabled wheelchair athletes

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right to participate.
So I always hold that up as a

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very big milestone moment.
But it's only a writing on paper

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if we we have to continue
showing up in those spaces.

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Sure. Yeah. What a cool story.
I mean, I was smiling from ear

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to ear and had, you know,
tears leaking out the side of my

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eye all at the same time because
it's such a joyous thing and really,

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that emotion that drives that
forward, bringing people together

00:12:00.060 --> 00:12:03.480
essentially is what you're doing, um,
which is such a wonderful thing.

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Absolutely.
And, Sean, you know, the thing that I

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find most important is that when
you when you continue to show up,

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you we believe very strongly in, um,
person to person advocacy because

00:12:19.230 --> 00:12:22.590
when somebody has met a need,
when somebody has made butter,

00:12:22.590 --> 00:12:27.030
when somebody has made ceilidh,
it changes their lives forever.

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Change perceptions about ability
and what people can do.

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And it's in those changed
perceptions which again,

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we don't want alive is a lovely word.
But what we want, um,

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is more than that.
We want Collaborators and and we

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want people to actually make good
trouble with us on our behalf.

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So you need more than collaborators.
You need conspirators who go out to

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help change the world to be a more
inclusive space and in, um, making

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time to do one on one advocacy.
Arriving in unexpected spaces is

00:13:10.350 --> 00:13:14.430
so important.
Um, you know, you you mentioned the

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physical environment and space and
all of the things that possibly make

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it more difficult for royalty users,
for example, to access a building.

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Um, we've always been of the
opinion that they are space.

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So now we we actually want to get
into that building because there cool

00:13:37.590 --> 00:13:41.790
things happening in that building.
So let's find a couple of strong

00:13:41.790 --> 00:13:46.680
men And, you know,
not resisting or fighting the

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fact you can do that as well.
So this place needs to become

00:13:50.610 --> 00:13:57.780
physically more accessible around
universal accessibility guidelines.

00:13:57.870 --> 00:14:02.490
But if we can change the attitude of
people to get us into rooms in spite

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of those physical predicaments and
challenges, those people lifting

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Kaylee's very heavy wheelchair up
first steps are definitely going

00:14:13.260 --> 00:14:16.170
to look at those steps differently
the next time they walk up there.

00:14:16.200 --> 00:14:21.870
So it was changed perceptions,
working on that all the time. Yeah.

00:14:22.350 --> 00:14:27.330
A story I told somebody once about
how having someone in your family,

00:14:27.330 --> 00:14:30.780
and obviously my child is still
very small with her disabilities.

00:14:30.780 --> 00:14:33.930
And the challenges that you feel
you feel people are looking at you,

00:14:33.930 --> 00:14:37.410
you feel isolated.
And invariably the reason you

00:14:37.410 --> 00:14:40.980
don't see a lot of us out there
is because we we might very well

00:14:40.980 --> 00:14:44.340
feel exactly that isolated.
I don't feel welcome in this space,

00:14:44.340 --> 00:14:49.500
so I choose not to go out. Yeah.
But as as Zoey has gotten older

00:14:49.500 --> 00:14:53.070
and as we have realized,
people need to see us out.

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People need to see us as a family.
People need to see us using spaces.

00:14:57.540 --> 00:15:00.030
Exactly to your point,
they need to see us.

00:15:00.300 --> 00:15:05.520
Um, I try my words so carefully, but
if I'm struggling in an environment,

00:15:05.520 --> 00:15:09.360
then step up and help me.
If you've experienced that with me,

00:15:09.360 --> 00:15:12.480
you can see why it's important
to advocate going forward.

00:15:12.480 --> 00:15:17.910
Absolutely. Collaboration.
And I think I'm very fortunate that,

00:15:18.150 --> 00:15:23.670
um, as a former school teacher,
I was very happy to, um,

00:15:24.300 --> 00:15:28.620
pass on instructions to total
strangers and children.

00:15:29.040 --> 00:15:34.350
So from the time that Kelly could
started speaking and it was a little

00:15:34.470 --> 00:15:42.320
we we gave her framework on how
to interact with people because

00:15:42.320 --> 00:15:47.600
right from the beginning, kids
particularly are kids are delightful.

00:15:47.780 --> 00:15:53.090
They need to know. So they are. Yeah.
And kids would come up to me all the

00:15:53.090 --> 00:15:56.120
time and say, what's wrong with her?
And I'd say, there's nothing wrong

00:15:56.120 --> 00:16:00.890
with her, but why don't you ask her?
And then we frame this conversation

00:16:00.890 --> 00:16:04.580
with Kaylee followed, saying,
there's nothing wrong with my legs.

00:16:04.670 --> 00:16:06.740
They just don't work the same
way they choose to.

00:16:06.740 --> 00:16:12.440
Yes, look a cool way in which I
now work and walk in inverted

00:16:12.440 --> 00:16:15.830
commas in the script.
And an important thing that

00:16:15.830 --> 00:16:19.310
happens all the time.
The two words that we we often

00:16:19.310 --> 00:16:22.040
concepts we battle against all
the time.

00:16:22.430 --> 00:16:27.020
The one is wheelchair bound when
everybody says and that's that's

00:16:27.020 --> 00:16:30.560
sort of the go to descriptor.
She is wheelchair bound.

00:16:30.560 --> 00:16:34.250
And we say, no, no, no, no,
she is wheelchair empowered.

00:16:34.850 --> 00:16:37.970
If she didn't have a wheelchair,
she'd be homebound. Correct.

00:16:37.970 --> 00:16:43.700
So always trying to to get
people to see things positively.

00:16:44.000 --> 00:16:48.110
And then the other thing that we
always push against is the word

00:16:48.110 --> 00:16:51.770
normal. Yes.
Um, because you go to a normal

00:16:51.770 --> 00:16:57.020
school, does she have normal friends?
And, um, we just had it this weekend.

00:16:57.020 --> 00:17:01.100
We were we were in Bloemfontein.
Um, Kaylee and the running

00:17:01.100 --> 00:17:05.360
partner Schonfeld at the
marathon in bloom last Saturday.

00:17:05.600 --> 00:17:09.620
And this is very lovely, man.
Elderly man came and walked next

00:17:09.620 --> 00:17:12.110
to us and said to us, well,
you know what?

00:17:12.680 --> 00:17:16.310
When she meets her maker,
you don't have to worry because

00:17:16.310 --> 00:17:19.670
when she meets her maker,
she will be totally normal.

00:17:20.540 --> 00:17:23.540
And I had to actually just total
stranger say to him,

00:17:24.050 --> 00:17:29.420
she's totally normal right now and
in fact has accomplished a lot.

00:17:29.600 --> 00:17:33.290
But she is exactly.
If you want to use a religious

00:17:34.010 --> 00:17:37.610
reference,
this is the way she was made.

00:17:37.640 --> 00:17:45.200
Yeah. Yeah. And, you know, people.
Well, people can use those terms

00:17:45.200 --> 00:17:50.660
so loosely and so frequently and
with the assumption of children

00:17:50.660 --> 00:17:54.770
being less than. Mhm.
So that is the main perception

00:17:54.770 --> 00:18:00.530
that I feel we need to
constantly do battle with.

00:18:00.530 --> 00:18:05.120
And sometimes it's ticking with
a feather and sometimes it's

00:18:05.120 --> 00:18:10.550
speaking because. I love that.
And let's, let's hope we don't have

00:18:10.550 --> 00:18:12.890
the beat with too many sticks and can
rather tickle with the feathers.

00:18:12.890 --> 00:18:16.790
And they get it quickly. Huh? Um, I.
Think sometimes, sometimes you

00:18:16.790 --> 00:18:19.070
have to be two thirds thick.
You know, you can.

00:18:19.070 --> 00:18:24.260
Only because there's a time for
for all of these actions.

00:18:24.260 --> 00:18:28.370
If you if if I go back to the the,
um, comrades marathon thing,

00:18:28.370 --> 00:18:32.480
we tickled with the Sabres for a
good few weeks, ran out of time,

00:18:32.480 --> 00:18:36.440
and then we had to start,
you know, we had the legal papers

00:18:36.440 --> 00:18:39.110
and we had to actually threatened
that we had to be prophetic.

00:18:39.140 --> 00:18:41.270
Yeah, there's there's a lot of
work to be done.

00:18:41.270 --> 00:18:44.930
And I think you've definitely.
You've you've spearheaded the

00:18:44.930 --> 00:18:47.990
way forward.
Um, and again, congratulations on

00:18:47.990 --> 00:18:50.900
everything that the Kelly campaign
has achieved up until this point.

00:18:50.900 --> 00:18:53.720
And I believe it will continue
to do very much more.

00:18:53.750 --> 00:18:56.780
I will most certainly include
details in the show notes of this

00:18:56.780 --> 00:18:59.780
episode for people to find you.
But since I do have you on the phone,

00:18:59.780 --> 00:19:06.290
Zelda, what is the best thing that
people can do to support those,

00:19:06.680 --> 00:19:10.160
uh, that are in predicaments
that we're dealing with through

00:19:10.160 --> 00:19:13.490
the Kelly campaign or adjacent
to the Kelly campaign?

00:19:14.150 --> 00:19:18.950
What would you suggest to them?
Oh, well, I think just in everyday

00:19:18.950 --> 00:19:26.540
interaction, the thing that, um,
separates non-disabled communities

00:19:26.540 --> 00:19:32.930
from disabled people is fear.
The fear of not being understood.

00:19:32.930 --> 00:19:36.830
The fear of being embarrassed.
The fear of catching something, you

00:19:36.830 --> 00:19:42.620
know, all of those unspoken fears.
And my, my encouragement would

00:19:42.620 --> 00:19:49.160
be when you see somebody who is
different to you. Do not be fearful.

00:19:49.430 --> 00:19:53.630
Just how would you treat any other
person? You go up and you treat.

00:19:54.080 --> 00:19:58.160
You speak to that person in the
wheelchair as a person because

00:19:58.160 --> 00:20:02.210
that's what they are.
So do not make let your own fears

00:20:02.330 --> 00:20:11.780
of um not being up to the task
or not knowing how to respond.

00:20:12.050 --> 00:20:15.980
Be brave,
get into or get out of your comfort

00:20:15.980 --> 00:20:21.650
zone and allow an interaction.
Encourage an interaction with

00:20:21.650 --> 00:20:26.990
somebody who is not like you in
order for you to grow.

00:20:27.380 --> 00:20:29.930
Because so often people feel,
you know,

00:20:29.930 --> 00:20:34.400
I'm doing a favor to this person,
I'm going to push them in this race.

00:20:34.420 --> 00:20:37.660
I'm going to volunteer my time
to school.

00:20:38.170 --> 00:20:44.890
And the biggest takeaway ever.
And it's always the case is when

00:20:44.890 --> 00:20:50.950
I'm doing something that I think
is a good thing for somebody else,

00:20:50.950 --> 00:20:55.270
and I spend my time doing it.
I am always the winner.

00:20:56.140 --> 00:20:59.530
So, you know,
we feel that we've always felt

00:20:59.530 --> 00:21:05.170
that we needed to foist Kaylee
on other people with gay abandon

00:21:05.380 --> 00:21:11.860
because they were the lucky ones.
People who meet our children,

00:21:12.010 --> 00:21:15.400
people who meet our friends who
are disabled.

00:21:16.090 --> 00:21:18.910
Um, they are the lucky ones
because they are the ones who

00:21:18.910 --> 00:21:22.690
are gaining something special.
They're learning lessons that

00:21:22.690 --> 00:21:26.710
they can learn nowhere else,
and it's enriching their lives.

00:21:27.730 --> 00:21:32.320
And I think just just before us,
what's on my mind?

00:21:32.320 --> 00:21:37.840
I'm sure Katie has also mentioned to
you that we're very intentional in

00:21:37.840 --> 00:21:44.770
using, um, identity first language as
opposed to people first language.

00:21:45.880 --> 00:21:52.510
Um, with the acknowledged red
speaking or the generally accepted

00:21:52.510 --> 00:21:57.430
way speaking is saying I'm a person
with a disability because there

00:21:57.430 --> 00:22:01.960
was that whole movement around.
People first see me before you

00:22:01.960 --> 00:22:05.620
see my wheelchair.
And that's where the nothing about

00:22:05.620 --> 00:22:11.290
us without us also grew out of.
But a more modern, um, movement

00:22:11.740 --> 00:22:17.890
is to claim disability pride.
Because when you say I'm a person

00:22:17.890 --> 00:22:21.220
with a disability and you put
disability on the backburner,

00:22:21.610 --> 00:22:25.630
there's almost an implication of
don't see my disability,

00:22:25.630 --> 00:22:32.710
see me as a person.
And disability does define Way

00:22:32.710 --> 00:22:35.920
in which you deserve.
You know, when people say

00:22:35.920 --> 00:22:40.360
disability doesn't define me,
Keisha Kelly kicks against that

00:22:40.360 --> 00:22:45.880
all the time. It does define me.
My disability defines what I do

00:22:45.880 --> 00:22:49.660
with every minute of my day.
And as a result,

00:22:49.660 --> 00:22:56.260
I need to have pride in my
disability as part of my identity.

00:22:56.650 --> 00:23:01.390
So we we don't say person with a
disability,

00:23:01.390 --> 00:23:07.600
we say disabled person purposefully
because we claiming the disabled

00:23:07.600 --> 00:23:12.760
tag as something to be proud of.
I hear you and back to what you

00:23:12.760 --> 00:23:16.090
were saying as well about, uh,
being fearful maybe of an

00:23:16.090 --> 00:23:20.920
interaction with a disabled person.
I can say wholeheartedly that our

00:23:20.920 --> 00:23:25.480
friends that interact with my child
who has who is disabled, always come

00:23:25.480 --> 00:23:30.130
away feeling that much more enriched.
Uh, so there's definitely something

00:23:30.130 --> 00:23:33.580
that they're gaining by doing so,
by stepping out of their comfort

00:23:33.580 --> 00:23:37.180
zone and embracing, you know,
whatever that fear that they may

00:23:37.180 --> 00:23:39.880
think they have.
Stepping beyond that goes goes a

00:23:39.880 --> 00:23:43.420
long way for them and for those
around them and exactly what we're

00:23:43.420 --> 00:23:46.720
looking for, right, with the Kelly
campaign. So thank you, Zelda.

00:23:46.960 --> 00:23:49.570
Is there anything else you want
to say before I, before I let

00:23:49.570 --> 00:23:53.110
you go back to your very busy
day of being a CEO and managing

00:23:53.110 --> 00:23:58.780
all sorts of various entities.
You know, I just feel a need to

00:23:58.780 --> 00:24:04.480
finish on one quote that was coined
by one of our founders when she was

00:24:04.480 --> 00:24:12.310
six years old, Chelsea Kerry, um,
spoke about how inclusion can't

00:24:12.310 --> 00:24:18.340
be learned. It has to be lived.
And that's kind of become one of

00:24:18.340 --> 00:24:22.960
our really calls.
Um, inclusion can't be learned.

00:24:22.960 --> 00:24:26.290
It has to be lived.
And I think that is central to

00:24:26.290 --> 00:24:30.420
all the work that we do.
When was with the relationships,

00:24:30.420 --> 00:24:34.560
the conversations,
the opportunities, um,

00:24:34.560 --> 00:24:40.410
seeing challenges as opportunities.
It's all about interconnectedness

00:24:40.410 --> 00:24:45.780
and inviting other people along for
the journey with us so that they

00:24:45.780 --> 00:24:50.490
can to learn the magic of what it's
like to have every member of your

00:24:50.490 --> 00:24:57.390
community seen, heard, and truly
appreciated. Such a great quote.

00:24:57.510 --> 00:24:59.970
Perfection. Yeah, lovely.
Zelda,

00:24:59.970 --> 00:25:02.610
thank you so much for your time.
Um, this has been really lovely.

00:25:02.610 --> 00:25:05.130
And again, I'm sorry I couldn't
visit, but hopefully in the near

00:25:05.130 --> 00:25:07.320
future I can pop around for a
coffee or something and.

00:25:07.320 --> 00:25:10.170
We look forward to that.
We look forward to that and we look

00:25:10.170 --> 00:25:13.200
forward to meeting Zoe as well.
Yes, we must make that happen.

00:25:13.200 --> 00:25:16.680
Yes, let's do it. Thanks, Sean.
Have a good one. Thanks, Zelda.

00:25:16.710 --> 00:25:23.700
Okay. Bye bye.
Thank you for listening to this

00:25:23.700 --> 00:25:26.850
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00:25:26.850 --> 00:25:29.700
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My name is Shawn and this is
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